Our approach and solution to the challenge at hand

Cucius, formerly known as thecuci, was a highly reputable rug cleaning service deeply rooted in the local community of Malaysia. During their rebranding journey, which involved a name change, they sought a robust and impactful logo along with a refreshed color palette that accurately reflected their brand values. As their rebranding consultant, my goal was to create a cleaner and more focused visual identity, with particular emphasis on the logomark.

The resulting logo we crafted effectively captures the key aspects of Cucius' business through simple yet powerful graphical elements. By incorporating a folded carpet meticulously shaped into a 'C'—the initial of the company—and adding stars to symbolize the cleaning aspect, we achieved a visually compelling representation that communicates their core services.

While we retained the yellow hue from thecuci to maintain a sense of familiarity, we updated the primary brand colors to a bolder, brighter shade of yellow. This new hue exudes a welcoming and vibrant energy. Additionally, we introduced a stronger black as a complementary color, creating a sense of contrast and sophistication.

Through this rebranding effort, Cucius now possesses a refreshed visual identity that effectively portrays their brand values, combining a distinctive logomark with an updated color palette that captures attention and resonates with their target audience.