Bafe is a leading platform for sentiment analysis and data collection, offering advanced AI tools for businesses, governments, and other organizations to understand and improve communication, and strategy located in Kuala Lumpur, Malaysia.
The platform utilizes features such as social media analytics & sentiment monitoring, a sentiment analysis call centre, bulk messaging solutions that streamlines communication with customers, employees, or stakeholders, and polling & counting for elections. These features help private and governmental organizations to uncover trends, track brand perception, and make data-driven decisions.
Bafe needed a brand visual identity that would embody its timeless appeal and accurately convey the value it brings to clients. As a platform grounded in an unbiased, data-driven approach for private and governmental organizations, it was essential to capture this essence.
To address this requirement, we developed a sophisticated greyscale visual identity that emphasizes the platform's impartiality. Additionally, we designed a logo mark inspired by the eye to symbolize the analysis process, while incorporating abstract representations of charts to represent the data aspect. This comprehensive solution effectively represents Bafe's commitment to objective insights and analytical excellence.
See more of our work
